Bar Marketing by the Numbers
Use a number theme to make your market your promotion and make it
easy for customers to remember. They are catchy, so they spread by
word of mouth and they stick in your customer's heads.
Here's how some bars are using numbers to get more customers in the
Flemings 5 at 6 'til 7
This very popular promotion has been going on since the recession
Flemings bar offers 5 wines by the glass, 5 cocktails and 5 small
for $6 until 7 p.m. every day.
Lee Roy Selmon's 5th Quarter
Bar/restaurant chain Lee Roy Selmon's has put together a "5th
promotion on Thursday nights with cocktails like Pomegranite
and Long Island Iced Teas priced at under $5 and appetizers also
under $5 from 9 p.m. to close - a typically slow time for the
Breadbar 3 to 6
Breadbar in Century City does a Sunset promotion where appetizers
from $3 to $6 from 3 p.m. - 6 p.m Monday through Friday. They also
beer and wine specials during this time (though they don't go with
As you can see, lots of bars are having success playing with numbers
their promotions, so why don't you give it a try? Find a pricepoint
that's attractive to your target customers and start advertising the
promotion in house.
Want information about bar promotions? See
bar promotions that work.